For assignment this week, I would share one advertisement that have positive empathy and 1 advertisement that have negative empathy.
positive empathy advertisement
This advertisement above show you about 4 person that enjoy for celebrate their Deppavali. Their going out at town and happy with their friend. Suddenly he saw the beautiful girl and they try to seduce that girl. From this advertisement, we can show the audience can feel the empathy in this advertisement. This advertisement show the happiness as the empathy. This especially for Indian that will celebrate this Deppavali, their can feel this happiness strongly. In this advertisement also have about the traditional food that the grandmother mention in the advertisement. So it can create happiness to the audiences.
negative empathy advertisement
This advertisement above show the kids life from child until growth to adult. This showed, this guy was bullied by his brother. He very angry to his brother because still bullying him until he growth. So, this advertisement show the negative empathy to the audiences because the bullying shown. This person that also angry to her brother also can create empathy to the audience. This empathy can make audiences such as the bullying victims feel the pain when their was bullying.
